More people are using the option of entering words in through voice recognizing devices such as Siri and Alexa. Companies and services will have to have their information answering common questions and giving answers to problems. Helping clients optimize things in their own life is the new perspective for blogs, sales copies, and web copies. A brand that uses the answers to questions is going to get ahead in the eyes of clients.
Amazon is another search engine that is becoming equal to Bing or Google. When someone wants to find information on any given product, they will usually turn to the search bar on Amazon. This means that the keywords and optimization of description must become more friendly towards users on Amazon. For this, the text must be tailored to predict the intent of customers.
Blockchain is a relatively new and more complicated concept that people need to learn in the new SEO world. It has to do with Bitcoin and cryptocurrencies. Blockchain is the technology that allows the transactions of cryptocurrency. Some industries do not like Blockchain because it strips salespeople and middlemen. This will bring consumers directly to corporations and agencies. This is the way that internet will continually become more decentralized. This will also impact the way SEO works.
This also means that Google as a middleman will not have the same monopoly as it did until now. Google has an Adsense campaign that hosts ads for different industries and businesses. People who pay for these ads rely on Google to connect them with people. With Blockchain protecting identity and security, the companies and people will be more direct when doing business.
Blockchain will reduce what is known as click fraud. This is when the 'click bots' use to click on ads that do not bring actual revenues and cost lots of money loss for companies. This also happens when a single person presses on an ad without purchasing anything. For this reason, more and more web pages will have a blockchain code that will secure the way that products, services, and information are obtained.
Artificial Intelligence and Technical SEO
AI and machine learning will significantly start to impact SEO in the near future. SEOs who do not use technical SEO will be left behind. Big companies will more likely begin investing in machine learning algorithm. The ranking factors that are increasing their impact on rankings are bounce rate, the number of pages viewed, and time spent on the site. These factors are things that are most closely associated by how interesting the content actually is for the audience. This will make pages with more interest from the people pop out in the front pages of search engines.
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